![\"Gillette](\"https:\/\/www.paytmmoney.com\/blog\/wp-content\/uploads\/2020\/10\/Gillette-Table.png\")
<\/p>\nSocial media is buzzing with newer trends every day. Millennials look forward to connecting with these to belong to specific communities. Some of the globally well-known trends are \u201cThrowback Thursday\u201d, \u201cOktober Inktober\u201d and \u201cNo Shave November\u201d among others.<\/p>\n
Let\u2019s take the case of \u2018No Shave November\u2019 for instance, which started as a cancer awareness and charity drive. In this, men started growing beards to look cool, and especially in November, they wouldn\u2019t shave or even trim their beards.<\/p>\n
This has directly impacted the grooming industry and the demand for men\u2019s shaving products can be seen tumbling down in the past few years.<\/p>\n
The immense popularity of the \u2018beard look\u2019, especially among the millennials, is making the razor market perspire with despair.<\/p>\n
Last year, Procter & Gamble (P&G), Gillette\u2019s parent company, wrote down the value of its 119-year-old grooming brand by $8 billion to adjust the carrying values of Gillette\u2019s goodwill and intangible assets. Additionally, it blamed the popularity of beards, particularly among millennial men, to be one of the reasons for its falling razor sales.<\/p>\n
Gillette, on one hand, witnessed a drop in men\u2019s average monthly shaving frequency over the last decade. On the other hand, it also noticed a hike in the demand for electric shavers, epilators, and trimmers due to their durability and convenience.<\/p>\n
So far in 2020, P&G\u2019s US sales surged 10% as consumers stocked up ahead of the coronavirus outbreak. However, the organic sales of its grooming business including Gillette and Venus shrank. Also, during the June quarter, Gillette India’s total income fell 24.36% (YoY) to Rs. 352.74 crore due to the lockdown.<\/p>\n
Despite the ongoing shaving trends, experts believe that the industry can revive based on new marketing techniques and changing customers’ attitudes.<\/p>\n
In the Asia Pacific, increased consumer spending on personal care products including low-cost hair removal equipment and personal grooming products is expected to drive growth. Also, increasing beauty consciousness among women, highly influential fashion trends, growing inclination towards shaving razors as a non-surgical and cheaper grooming alternative, could be the additional growth factors.<\/p>\n
While all this happened, Gillette India\u2019s share price has corrected by more than 20% over the last year due to lower sales.<\/p>\n
Last month, in its yearly results, the company announced that for the June quarter, the sales stood at Rs. 351 crores, down 24% as compared to the previous year.<\/p>\n
It expressed that the nationwide lockdown on account of COVID-19 disrupted its pan-India business operations. But, at the same time, it reassured that these unprecedented market challenges and uncertainties are of short term nature. And it continues to stay focused on its strategy to drive superiority, improve productivity, and aims to drive balanced growth.<\/p>\n
P&G hygiene and Gillette India are both listed entities in Indian stock markets.<\/p>\n
Now you need to decide whether to worry over the falling demand for men\u2019s grooming kits
\nor be excited about the growing market share of electric shavers, such as epilators and trimmers, and the potential that the female grooming segment carries.<\/p>\n
Anyway, what\u2019s your gut feeling about this trend? Let us know your comments & thoughts.<\/p>\n
Do you think that relying on the market leader might be a good move since it can afford the
\ninitial cash burn for marketing expenses and also holds enough prospects to easily adapt to the changing scenario?<\/p>\n
Gillette India has a Market Cap of INR 17,582 crore and is a mid-cap stock.<\/p>\n
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![\"Gillette](\"https:\/\/www.paytmmoney.com\/blog\/wp-content\/uploads\/2020\/10\/Gillette-Table-2.png\")
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![\"Gillette](\"https:\/\/www.paytmmoney.com\/blog\/wp-content\/uploads\/2020\/10\/Gillette-Table-3.png\")
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<\/p>\n","protected":false},"excerpt":{"rendered":"
Social media is buzzing with newer trends every day. Millennials look forward to connecting with these to belong to specific communities. Some of the globally well-known trends are \u201cThrowback Thursday\u201d, \u201cOktober Inktober\u201d and \u201cNo Shave November\u201d among others. Let\u2019s take the case of \u2018No Shave November\u2019 for instance, which started as a cancer awareness andContinue reading “Why The Global Razor Markets Are Shrinking?”<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":1254,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"_links":{"self":[{"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/posts\/1253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/comments?post=1253"}],"version-history":[{"count":0,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/posts\/1253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/media\/1254"}],"wp:attachment":[{"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/media?parent=1253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/categories?post=1253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/tags?post=1253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}