From snacks putting us in transit between two meals, they are slowly replacing the meal altogether.<\/p>\n
- \n
- 7 in 10 consumers say taste is more important than how healthy the snack is<\/li>\n<\/ul>\n
The modern consumer may be health conscious but still ranks taste high up in priorities.<\/p>\n
- \n
- But, 85% of consumers feel the need for healthy snack options<\/li>\n<\/ul>\n
It\u2019s time to buckle up and say no to additives and preservatives!<\/p>\n
- \n
- Whilst hunger and energy were the key drivers for snacking pre-pandemic, now it\u2019s a search for comfort and stress-busting benefits<\/li>\n<\/ul>\n
COVID-19 has truly played a huge role in our shift in snacking preferences. Eating away our pain and anxiety, but in a healthy way is what the pandemic has brought about.<\/p>\n
Big FMCG Players Had Already Jumped On That Bandwagon<\/h2>\n
Heard about the Eat Right Movement by FSSAI? This movement which started in 2018 was a push to tackle bad nutritional trends and improve overall health statistics of India.<\/p>\n
As per an ET report, Nestl\u00e9 committed to cut salt by 10%, sugar by 6% and fat by 2.5% by 2022 whereas Britannia stated that it would reduce sugar by 5% every year.<\/p>\n
In fact, Britannia had removed transfats from all its products in 2018 and had launched 50 new products in an attempt to add healthier snacks to it\u2019s basket.<\/p>\n
Mayank Shah, Parle Product\u2019s category head stated, \u201cThe trend of clean labels is catching up in India. While snack consumers are getting more health-conscious, taste still remains numero uno consideration. But a good development over last few years is that consumers are increasingly looking at labels and are avoiding nasties like preservatives and additives.\u201d<\/p>\n
Dabur partnered with Tetra Pak to launch it\u2019s first low-calorie juice under the brand Real Activ as well as a 100% natural, unfiltered, unpasteurized and undiluted Apple Cider Vinegar along the same time last year.<\/p>\n
As a direct competitor to our age-old love for Maggi, Marico forayed into instant noodles with Saffola Oodles, with the packaging bolding out \u201cNO MAIDA.\u201d<\/p>\n
And if a market is roaring, would it be wise to say smaller players won\u2019t want a bite of it?<\/p>\n
New-age Players Biting Into The Market Share<\/h2>\n
So many startups have ventured into the snacking space to satisfy all sorts of cravings of consumers.<\/p>\n
Hungry Foal, Slurrp Farm, The Green Snack Co & Milk Lane are just a few examples. From protein bars to millet-based snacks to pre-biotic chocolates, we have everything on the shelves these days.<\/p>\n
But hey, can we really have too much of food in the world?<\/p>\n
Let\u2019s check out a few metrics of these leading FMCG brands.<\/p>\n
Fundamental Dose<\/h2>\n
![\"fmcg](\"https:\/\/www.paytmmoney.com\/blog\/wp-content\/uploads\/2021\/06\/India-Is-Now-Snacking-More-Healthier-_9-june.png\")
<\/p>\nSource – Market Data & Annual Reports<\/p>\n
Disclaimer \u2013 This content is purely for informational purpose and in no way advice or a recommendation.<\/p>\n","protected":false},"excerpt":{"rendered":"
Dalgona coffee, banana bread and oh so many packets of chips hit us just as hard as Covid-19 in the beginning of the pandemic. How else could people cope with the absurdity which is the pandemic? Emotional eating was on the rise! And locked up at home with endless \u201cwork-from-home\u201d calls did not make itContinue reading “India Is Now Snacking More & Healthier”<\/span><\/a><\/p>\n","protected":false},"author":21,"featured_media":2216,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-classic-ns.php","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"_links":{"self":[{"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/posts\/2214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/comments?post=2214"}],"version-history":[{"count":0,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/posts\/2214\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/media\/2216"}],"wp:attachment":[{"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/media?parent=2214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/categories?post=2214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/tags?post=2214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Whilst hunger and energy were the key drivers for snacking pre-pandemic, now it\u2019s a search for comfort and stress-busting benefits<\/li>\n<\/ul>\n
- But, 85% of consumers feel the need for healthy snack options<\/li>\n<\/ul>\n