{"id":452,"date":"2025-12-20T07:31:47","date_gmt":"2025-12-20T07:31:47","guid":{"rendered":"https:\/\/www.paytmmoney.com\/blog\/?p=452"},"modified":"2026-05-25T05:57:10","modified_gmt":"2026-05-25T05:57:10","slug":"nfo-new-fund-offers","status":"publish","type":"post","link":"https:\/\/www.paytmmoney.com\/blog\/nfo-new-fund-offers\/","title":{"rendered":"New Fund Offer Explained: How NFOs Work in Mutual Funds"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Have you ever wondered what it would be like to invest in a mutual fund right when it launches? That is essentially what a New Fund Offer (NFO) allows investors to do. If you have come across the term NFO while scrolling through investment apps or chatting with a financial adviser, you are not alone in feeling curious about it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The idea sounds exciting, getting in early on something new, but it also raises plenty of questions. Is it really worth the hype? How does an NFO actually work? And more importantly, should you put your hard-earned money into one?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we will walk through everything you need to know about NFOs, from what they are, how they work, and the benefits of NFO investing, to the rules set by SEBI and how an NFO compares with an IPO.<\/span><\/p>\n<h2><b>What is NFO?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The NFO full form in mutual fund language is New Fund Offer. It is the very first time an Asset Management Company (AMC) opens a new <a href=\"https:\/\/www.paytmmoney.com\/mutual-funds\"><span style=\"color: #0070f3; font-weight: 600;\">mutual fund scheme<\/span><\/a> to the public. Think of it as a launch event. During this period, investors can buy units of the fund at a fixed price, typically priced at \u20b910 per unit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The NFO meaning in mutual fund context is straightforward: it gives you early access to a fund before it starts trading based on its Net Asset Value (NAV). The subscription window typically stays open for 10 to 15 days. Once it closes, the fund officially starts operating, and its NAV begins to move with market performance.<\/span><\/p>\n<h2><b>How NFO Works<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">So, how NFO works in practice is fairly simple. An AMC announces a new scheme, sets the subscription period (usually 15 days), and invites investors to buy units at the offer price. Once the period ends, the fund closes for a short while as units are allotted to subscribers, typically within five days.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After this allotment, what happens next depends on the type of fund:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open-ended schemes continue accepting new investments at the prevailing NAV.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Close-ended schemes do not accept fresh investments and can only be traded on stock exchanges.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The money collected during the NFO is then deployed by professional fund managers into stocks, bonds, or other assets, depending on the fund&#8217;s stated objective.<\/span><\/p>\n<h2><b>Types of New Fund Offers in Mutual Funds<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A mutual fund NFO usually falls into one of three categories:<\/span><\/p>\n<div class=\"wp-block-table\" style=\"width: 100%; border: 1px solid #000000; margin-bottom: 20px;\">\n<table style=\"width: 100%; border-collapse: collapse; font-family: Arial, sans-serif; font-size: 15px; color: #000000; background-color: #ffffff;\">\n<thead>\n<tr style=\"border-bottom: 2px solid #000000;\">\n<th style=\"padding: 12px; border: 1px solid #000000; text-align: left; font-weight: bold; background-color: #ffffff; width: 25%;\">Type<\/th>\n<th style=\"padding: 12px; border: 1px solid #000000; text-align: left; font-weight: bold; background-color: #ffffff;\">Key Feature<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #000000; font-weight: bold;\">Open-ended<\/td>\n<td style=\"padding: 10px; border: 1px solid #000000;\">You can buy or sell units any business day after the NFO closes. Flexible entry and exit.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #000000; font-weight: bold;\">Close-ended<\/td>\n<td style=\"padding: 10px; border: 1px solid #000000;\">You can only invest during the NFO period. Units are later traded on stock exchanges under SEBI rules.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #000000; font-weight: bold;\">Interval Funds<\/td>\n<td style=\"padding: 10px; border: 1px solid #000000;\">A blend of both, allowing transactions only at specific intervals decided by the fund house.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><b>Benefits of NFO Investing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some genuine benefits of NFO investments worth considering:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Low entry barrier<\/b><span style=\"font-weight: 400;\">: With units typically priced at \u20b910, even investors with modest budgets can participate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fresh investment themes<\/b><span style=\"font-weight: 400;\">: Some NFOs introduce new strategies, sectors, or themes that may not be available in existing schemes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Professional management<\/b><span style=\"font-weight: 400;\">: Experienced fund managers handle the capital, making decisions based on the fund&#8217;s objective and market conditions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Potential for long-term gains<\/b><span style=\"font-weight: 400;\">: If the strategy performs well, early investors may benefit from steady growth over the years.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Expense ratio advantage<\/b><span style=\"font-weight: 400;\">: Some NFOs may initially structure costs differently, but investors should always compare expense ratios with existing funds before investing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Portfolio diversification<\/b><span style=\"font-weight: 400;\">: A well-chosen NFO can add a fresh angle to an existing portfolio.<\/span><\/li>\n<\/ul>\n<h2><b>How to Invest in NFO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Wondering how to invest in NFO offerings? The process is fairly straightforward:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complete your KYC if not already done.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visit the AMC&#8217;s website, an investment platform like Paytm Money, or your bank&#8217;s app (such as ICICI Bank&#8217;s iMobile App or SBI internet banking).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select the mutual fund NFO you want to invest in.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enter the amount and make the payment online.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Once the NFO closes and units are allotted, they will reflect in your portfolio, usually within five days.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The minimum investment for most NFOs starts typically around \u20b9100 or \u20b95,000, although this can vary across fund houses.<\/span><\/p>\n<h2><b>How to Apply for an NFO on the Paytm Money App<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open the<\/span><a href=\"https:\/\/www.paytmmoney.com\/?utm_source=chatgpt.com\"> <span style=\"font-weight: 400;\"><span style=\"color: #0070f3; font-weight: 600;\">Paytm Money<\/span><\/span><\/a><span style=\"font-weight: 400;\"> app and go to the Invest &amp; Trade section.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tap on View All to see all available investment products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select the NFOs tab to explore both Open NFOs and Upcoming NFOs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose the NFO you want to invest in and review important details such as the fund objective, risk level, fund information, and minimum investment amount.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select your preferred investment mode.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enter the investment amount, add funds if required, and complete the payment process to submit your NFO application.<\/span><\/li>\n<\/ul>\n<h2><b>NFO vs IPO: What is the Difference?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">People often confuse NFO vs IPO because both involve a new launch. But they are quite different.<\/span><\/p>\n<div class=\"wp-block-table\" style=\"width: 100%; border: 1px solid #000000; margin-bottom: 20px;\">\n<table style=\"width: 100%; border-collapse: collapse; font-family: Arial, sans-serif; font-size: 15px; color: #000000; background-color: #ffffff;\">\n<thead>\n<tr style=\"border-bottom: 2px solid #000000;\">\n<th style=\"padding: 12px; border: 1px solid #000000; text-align: left; font-weight: bold; background-color: #ffffff; width: 25%;\">Feature<\/th>\n<th style=\"padding: 12px; border: 1px solid #000000; text-align: left; font-weight: bold; background-color: #ffffff;\">NFO<\/th>\n<th style=\"padding: 12px; border: 1px solid #000000; text-align: left; font-weight: bold; background-color: #ffffff;\">IPO<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #000000; font-weight: bold;\">What is launched<\/td>\n<td style=\"padding: 10px; border: 1px solid #000000;\">A new mutual fund scheme<\/td>\n<td style=\"padding: 10px; border: 1px solid #000000;\">Shares of a company<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #000000; font-weight: bold;\">Price determination<\/td>\n<td style=\"padding: 10px; border: 1px solid #000000;\">Fixed offer price (typically \u20b910)<\/td>\n<td style=\"padding: 10px; border: 1px solid #000000;\">Based on market demand and book-building<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #000000; font-weight: bold;\">Purpose<\/td>\n<td style=\"padding: 10px; border: 1px solid #000000;\">Pool capital for fund&#8217;s stated investment objective<\/td>\n<td style=\"padding: 10px; border: 1px solid #000000;\">Raise capital for company growth<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #000000; font-weight: bold;\">Investor quotas<\/td>\n<td style=\"padding: 10px; border: 1px solid #000000;\">None<\/td>\n<td style=\"padding: 10px; border: 1px solid #000000;\">Reserved categories for retail, institutional, etc.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><b>NFO vs Mutual Fund: Should You Pick a New One or Existing?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When comparing NFO vs mutual fund options that already exist, the main trade-off is between novelty and track record. Existing funds have past performance data, which makes evaluation easier. NFOs, on the other hand, are blank slates. So, is NFO good or bad? It depends on your goals, risk tolerance, and how comfortable you are investing without historical data to lean on.<\/span><\/p>\n<h2><b>SEBI Rules for NFOs<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Securities and Exchange Board of India (SEBI) has set clear rules around NFOs:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Minimum subscription<\/b><span style=\"font-weight: 400;\">: At least \u20b910 crore for equity schemes and \u20b920 crore for debt and hybrid schemes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Minimum investors<\/b><span style=\"font-weight: 400;\">: At least 20 investors must subscribe at the time of allotment, otherwise the NFO is cancelled and money refunded.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Concentration limit<\/b><span style=\"font-weight: 400;\">: No single investor can hold more than 25% of the scheme&#8217;s corpus.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AMC skin-in-the-game<\/b><span style=\"font-weight: 400;\">: The AMC must invest 1% of the NFO amount or \u20b950 lakh, whichever is lower.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SEBI may revise these rules, especially for high-risk schemes, so checking the latest updates is a good idea.<\/span><\/p>\n<p><span style=\"font-size: 10pt;\"><i><span style=\"font-weight: 400;\">(<\/span><\/i><b><i>Source:<\/i><\/b> <a href=\"https:\/\/investor.sebi.gov.in\/new_fund_offer.html\"><i><span style=\"font-weight: 400;\">SEBI<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">)<\/span><\/i><\/span><\/p>\n<h2><b>Things to Keep in Mind Before You Invest in NFO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before you invest in NFO schemes, run through this quick checklist:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand the fund&#8217;s investment objective and whether it aligns with your goals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check the risk level, as NFOs carry higher uncertainty without past data.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review the fund manager&#8217;s background and previous performance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compare with existing schemes in the same category.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Read the offer document carefully.<\/span><\/li>\n<\/ul>\n<h2><b>Disadvantages of NFOs<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No track record makes it difficult to assess execution quality.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unlike IPO shares, NFO units do not offer any special listing-day gains.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Performance is uncertain and entirely dependent on future market conditions.<\/span><\/li>\n<\/ul>\n<h2><b>Should I Invest in NFO?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you are asking yourself, &#8220;should I invest in NFO?&#8221;, the honest answer is: it depends. NFOs can suit long-term investors who believe in the fund&#8217;s theme and are comfortable with some uncertainty. For those who prefer stability and proven performance, existing funds may be a more practical choice.<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p>A new fund offer can be an interesting addition to your investment journey, especially if it brings a fresh strategy aligned with your financial goals. But like any investment, it deserves thoughtful research rather than a rushed decision based on excitement alone.<\/p>\n<p>Before investing, take time to evaluate the fund\u2019s objective, risk level, portfolio strategy, and how it fits into your overall financial plan. With digital investment platforms like <a href=\"https:\/\/www.paytmmoney.com\/?utm_source=chatgpt.com\"><span style=\"color: #0070f3; font-weight: 600;\">Paytm Money<\/span><\/a> making NFO discovery, comparison, and investing more accessible, investors can conveniently explore and participate in suitable opportunities with greater ease and transparency.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 10pt;\"><b><i>Disclaimer:<\/i><\/b><i><span style=\"font-weight: 400;\"> Investments in the securities market are subject to market risks, read all the related documents carefully before investing. This content is purely for information purpose only and in no way to be considered as an advice or recommendation. The securities are quoted as an example and not as a recommendation.<\/span><\/i><\/span><\/p>\n<p><span style=\"font-size: 10pt;\"><i><span style=\"font-weight: 400;\">Investors are requested to do their own due diligence before investing. Paytm Money Ltd SEBI Reg No. Broking \u2013 INZ000240532, Depository Participant \u2013 IN \u2013 DP \u2013 416 \u2013 2019, Depository Participant Number: CDSL \u2013 12088800, NSE (90165), BSE (6707) Regd Office: 136, 1st Floor, Devika Tower, Nehru Place, Delhi \u2013 110019. <\/span><\/i><\/span><\/p>\n<p><span style=\"font-size: 10pt;\"><i><span style=\"font-weight: 400;\">For complete Terms &amp; Conditions and Disclaimers visit: <\/span><\/i><a href=\"https:\/\/www.paytmmoney.com\/stocks\/policies\/terms\"><i><span style=\"font-weight: 400;\">https:\/\/www.paytmmoney.com\/stocks\/policies\/terms<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> .<\/span><\/i><\/span><\/p>\n<h2><b>FAQs<\/b><\/h2>\n<div style=\"max-width: 100%; margin: 20px 0; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">\n<style>\n        \/* Hides default browser arrow\/triangle for a clean professional look *\/<br \/>        summary::-webkit-details-marker { display: none; }<br \/>        summary { list-style: none; outline: none; }<br \/>    <\/style>\n<details style=\"border-bottom: 1px solid #e2e8f0; padding: 15px 0; cursor: pointer;\">\n<summary style=\"display: flex; justify-content: space-between; align-items: center; width: 100%;\"><span style=\"font-weight: 600; color: #1a202c; font-size: 18px; text-align: left;\">1. How do I choose an NFO?<\/span><br \/>\n<span style=\"font-size: 24px; color: #007bff; margin-left: 10px;\">+<\/span><\/summary>\n<div style=\"padding-top: 10px; color: #4a5568; line-height: 1.6; text-align: left;\">Look at the investment objective, asset allocation, fund house reputation, and risk profile. Make sure the scheme matches your financial goals before investing.<\/div>\n<\/details>\n<details style=\"border-bottom: 1px solid #e2e8f0; padding: 15px 0; cursor: pointer;\">\n<summary style=\"display: flex; justify-content: space-between; align-items: center; width: 100%;\"><span style=\"font-weight: 600; color: #1a202c; font-size: 18px; text-align: left;\">2. Which is the best NFO to invest in?<\/span><br \/>\n<span style=\"font-size: 24px; color: #007bff; margin-left: 10px;\">+<\/span><\/summary>\n<div style=\"padding-top: 10px; color: #4a5568; line-height: 1.6; text-align: left;\">There is no single best NFO. The right choice depends on your financial goals, risk appetite, and how the fund fits into your overall portfolio.<\/div>\n<\/details>\n<details style=\"border-bottom: 1px solid #e2e8f0; padding: 15px 0; cursor: pointer;\">\n<summary style=\"display: flex; justify-content: space-between; align-items: center; width: 100%;\"><span style=\"font-weight: 600; color: #1a202c; font-size: 18px; text-align: left;\">3. What is the main difference between an NFO and an existing mutual fund?<\/span><br \/>\n<span style=\"font-size: 24px; color: #007bff; margin-left: 10px;\">+<\/span><\/summary>\n<div style=\"padding-top: 10px; color: #4a5568; line-height: 1.6; text-align: left;\">An NFO is a brand-new scheme open for a limited subscription window, whereas existing mutual funds have a performance history you can review before investing.<\/div>\n<\/details>\n<details style=\"border-bottom: 1px solid #e2e8f0; padding: 15px 0; cursor: pointer;\">\n<summary style=\"display: flex; justify-content: space-between; align-items: center; width: 100%;\"><span style=\"font-weight: 600; color: #1a202c; font-size: 18px; text-align: left;\">4. Can I withdraw money from an NFO?<\/span><br \/>\n<span style=\"font-size: 24px; color: #007bff; margin-left: 10px;\">+<\/span><\/summary>\n<div style=\"padding-top: 10px; color: #4a5568; line-height: 1.6; text-align: left;\">Yes, once the units are allotted and the scheme reopens or gets listed, you can redeem your investment according to the fund&#8217;s structure and any applicable exit load conditions.<\/div>\n<\/details>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered what it would be like to invest in a mutual fund right when it launches? That is essentially what a New Fund Offer (NFO) allows investors to do. If you have come across the term NFO while scrolling through investment apps or chatting with a financial adviser, you are not alone<a href=\"https:\/\/www.paytmmoney.com\/blog\/nfo-new-fund-offers\/\">Continue reading <span class=\"sr-only\">&#8220;New Fund Offer Explained: How NFOs Work in Mutual Funds&#8221;<\/span><\/a><\/p>\n","protected":false},"author":51,"featured_media":6674,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[1717,1716,1718,1721,1719,1710,1715,1709,1714,1713,1712,1722,1723,1720,1711,1724],"class_list":["post-452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nfo","tag-benefits-of-nfo","tag-how-nfo-works","tag-invest-in-nfo","tag-is-nfo-good-or-bad","tag-mutual-fund-nfo","tag-new-fund-offer","tag-new-fund-offer-meaning","tag-nfo","tag-nfo-full-form-in-mutual-fund","tag-nfo-meaning-in-mutual-fund","tag-nfo-mutual-fund","tag-nfo-vs-ipo","tag-nfo-vs-mutual-fund","tag-should-i-invest-in-nfo","tag-what-is-nfo","tag-what-is-nfo-in-mutual-funds-in-india"],"_links":{"self":[{"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/posts\/452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/comments?post=452"}],"version-history":[{"count":0,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/posts\/452\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/media\/6674"}],"wp:attachment":[{"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/media?parent=452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/categories?post=452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/tags?post=452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}