Picture this:<\/span><\/p>\n The market is buzzing. You\u2019ve done your research, and you\u2019re about to buy a stock. You\u2019re placing a trade, but just before hitting \u2018Buy\u2019, the Wi-Fi stutters or you step into a poor network zone. The app doesn\u2019t confirm the order. You assume it went through\u2014but it didn\u2019t.<\/span><\/p>\n These arent hypothetical scenarios; these are a reality we’ve all faced. At Paytm Money, we believe your investment platform shouldn’t penalize you for being human. It should work like a trusted assistant, patiently waiting to help you pick up right where you left off.<\/span><\/p>\n This core belief is why we built the <\/span>Reminder widget<\/b>\u2014a small but powerful new feature on your homescreen designed to give your crucial actions a second chance.<\/span><\/p>\n This sleek homepage widget is our way of saying: <\/span>\u201cWe\u2019ve got your back.\u201d<\/span><\/i><\/p>\n It shows up only when relevant\u2014if you:<\/span><\/p>\n When we first identified the problem of incomplete or failed actions, our primary goal was simple: make trading genuinely hassle-free. We wanted to reduce friction and hence, we<\/span> anchored the Reminder widget around 3 principles:<\/span><\/p>\n Making something feel simple is often a complex challenge. Here\u2019s a peek behind the curtain:<\/span><\/p>\n We went through multiple iterations. The key principles were Clarity and Actionability. The widget needed to tell you what happened and what to do next in a single glance. We prototyped different copy, colours, and calls-to-action. We found that positive, action-oriented language performed best, empowering to fix the issue rather than just stating the problem.<\/span><\/p>\n This wasn\u2019t just a front-end play \u2014 it was a tight collaboration between our backend and frontend teams.<\/span><\/p>\n “Our goal was to create a real-time pipeline that listens to user actions \u2014 whether it\u2019s an exit mid-order or a failed transaction \u2014 and stores these as actionable triggers.” <\/span><\/i><\/p>\n \u2013 <\/span><\/i>Bhuvnesh Bansal, AVP Engineering<\/span><\/p><\/blockquote>\n To ensure this worked at scale and stayed reliable:<\/span><\/p>\n “From the UX side, we wanted the widget to feel like a helpful continuation, not a disruption. So we worked to ensure that it appears only when it\u2019s actually relevant to the user.”<\/span><\/i><\/p>\n \u00a0\u2013 Jithu, Director Engineering<\/span><\/p><\/blockquote>\n Frontend implementation highlights:<\/p>\n So, what does this actually mean for you?<\/span><\/p>\n And what more, We\u2019re already seeing fantastic results. However, we can assure you that this is not the end, we have even more usecases coming up to cater to your requirements.<\/span><\/p>\n This was a <\/span>true cross-functional effort<\/span><\/i> \u2013 Design, engineering & analytics came together over multiple sprints<\/span><\/p>\n Help Us Build What’s Next<\/b><\/p>\n This is just the beginning. We believe we can make your investment journey even more intuitive. And for that, we need your voice.<\/span><\/p>\n Have ideas to improve this widget? Drop them in the comments or DM me\u2014let\u2019s build the future of intuitive investing together.<\/span><\/p>\n Happy investing!<\/span><\/p>\n Niharika Jain<\/span><\/p>\n Group Product Manager<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" The Problem That Sparked It All Picture this: The market is buzzing. You\u2019ve done your research, and you\u2019re about to buy a stock. You\u2019re placing a trade, but just before hitting \u2018Buy\u2019, the Wi-Fi stutters or you step into a poor network zone. The app doesn\u2019t confirm the order. You assume it went through\u2014but itContinue reading “From Drop-Offs to Delight: Reimagining Trading Interruptions with a Reminder widget”<\/span><\/a><\/p>\n","protected":false},"author":45,"featured_media":5503,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-classic-ns.php","format":"standard","meta":{"footnotes":""},"categories":[8,14],"tags":[],"class_list":["post-5489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-product-updates"],"_links":{"self":[{"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/posts\/5489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/comments?post=5489"}],"version-history":[{"count":0,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/posts\/5489\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/media\/5503"}],"wp:attachment":[{"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/media?parent=5489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/categories?post=5489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/tags?post=5489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Introducing: The Reminder widget<\/b><\/h2>\n
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The Product Thinking: Why a Nudge is Better Than a Shout<\/b><\/h2>\n
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Behind the Scenes: The Tech and UX\u00a0<\/b><\/h2>\n
UX Thinking: How We Kept It Clean<\/b><\/h3>\n
Behind the Scenes: Tech + Experimentation<\/b><\/h2>\n
Backend Engineering<\/b><\/h3>\n
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Frontend Engineering<\/b><\/h3>\n
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Real-World Impact: The Before and After<\/b><\/h2>\n
Before the Widget:<\/b><\/h3>\n
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After the Widget:<\/b><\/h3>\n
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Building It Together<\/h2>\n