{"id":7114,"date":"2026-09-22T12:21:33","date_gmt":"2026-09-22T12:21:33","guid":{"rendered":"https:\/\/www.paytmmoney.com\/blog\/?p=7114"},"modified":"2026-09-22T12:21:33","modified_gmt":"2026-09-22T12:21:33","slug":"market-makers-in-etfs","status":"publish","type":"post","link":"https:\/\/www.paytmmoney.com\/blog\/market-makers-in-etfs\/","title":{"rendered":"Who Are Market Makers? Meaning, Role and Importance in ETFs"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you have ever dipped a toe into Exchange Traded Funds (ETFs), you have probably bumped into the term &#8220;market maker&#8221; and wondered what all the fuss is about. Who are these players, and why does the ETF world lean on them so heavily? Let us break it down in plain terms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Market makers (MMs) are financial firms that keep ETFs ticking by standing ready to buy and sell ETF units whenever investors want to trade. In short, they provide liquidity. Thanks to them, you can enter or exit an ETF position with ease, and the ETF price tends to stay close to its fair value, known as the Net Asset Value (NAV). The happy result? You get to buy or sell at a price that hugs the NAV.<\/span><\/p>\n<h2><b>How Market Makers Provide Liquidity<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Liquidity is simply how quickly you can turn an asset into cash near its fair value, and back again. <\/span><a href=\"https:\/\/www.paytmmoney.com\/blog\/blue-chip-stocks\/\"><span style=\"font-weight: 400;\"><span style=\"color: #00b0ff; font-weight: 600;\">Blue-chip stocks<\/span><\/span><\/a><span style=\"font-weight: 400;\"> and G-Secs (government securities) enjoy high liquidity because buyers and sellers are always around. Some securities are trickier, as finding someone willing to trade in large quantities at any given moment is not always easy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where market makers step in. They are prepared to buy or sell securities in whatever quantity investors ask for. By doing so, they boost <\/span><a href=\"https:\/\/www.paytmmoney.com\/blog\/etf-bid-ask-spread\/\"><span style=\"font-weight: 400;\"><span style=\"color: #00b0ff; font-weight: 600;\">ETF liquidity<\/span><\/span><\/a><span style=\"font-weight: 400;\">. Sellers gain the comfort of exiting their holdings without a hitch, while buyers can quickly build a sizeable position.<\/span><\/p>\n<h2><b>How Market Makers Help With Price Discovery<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Market makers do more than add liquidity. They also nudge an ETF to trade closer to its NAV. Remember, an ETF&#8217;s market price swings with immediate demand and supply. These short-term wobbles can push the price above the NAV (a premium) or below it (a discount).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Market makers can help keep an ETF&#8217;s market price closer to the value of its underlying portfolio through trading and the creation and redemption mechanism. Suppose an ETF is trading at a premium, with the market price at \u20b9105 while its NAV is \u20b9100. The price difference can create an opportunity for market makers to use the ETF&#8217;s creation and redemption process, helping increase the supply of ETF units in the market and potentially bring the market price closer to its underlying value.<\/span><\/p>\n<h2><b>What SEBI&#8217;s Passive Funds Circular Changed<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SEBI&#8217;s May 2022 circular, popularly called the &#8216;<\/span><a href=\"https:\/\/www.sebi.gov.in\/legal\/circulars\/may-2022\/circular-on-development-of-passive-funds_59098.html\"><span style=\"font-weight: 400;\">Circular on Development of Passive Funds<\/span><\/a><span style=\"font-weight: 400;\">&#8216;, reshaped how large investors trade. Here is the key change:<\/span><\/p>\n<div class=\"wp-block-table\" style=\"width: 100%; border: 1px solid #000000; margin-bottom: 20px;\">\n<table style=\"width: 100%; border-collapse: collapse; font-family: Arial, sans-serif; font-size: 15px; color: #000000; background-color: #ffffff;\">\n<thead>\n<tr style=\"border-bottom: 2px solid #000000;\">\n<th style=\"padding: 12px; border: 1px solid #000000; text-align: left; font-weight: bold; background-color: #ffffff; width: 45%;\">Aspect<\/th>\n<th style=\"padding: 12px; border: 1px solid #000000; text-align: left; font-weight: bold; background-color: #ffffff; width: 55%;\">Detail<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #000000; font-weight: bold;\">Circular<\/td>\n<td style=\"padding: 10px; border: 1px solid #000000;\">Circular on Development of Passive Funds (May 2022)<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #000000; font-weight: bold;\">Minimum ticket size for direct AMC dealings<\/td>\n<td style=\"padding: 10px; border: 1px solid #000000;\">Raised to \u20b925 crores<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #000000; font-weight: bold;\">Effective from<\/td>\n<td style=\"padding: 10px; border: 1px solid #000000;\">1 May 2023<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><span style=\"font-weight: 400;\">The threshold was introduced to enhance liquidity in ETF units on the stock exchange platform. Direct transactions with AMCs are facilitated for orders above \u20b925 crore, while the threshold does not apply to market makers. That brings extra trading to the exchange, lifts liquidity and <\/span><a href=\"https:\/\/www.paytmmoney.com\/blog\/etf-low-trading-volume\/\"><span style=\"font-weight: 400;\">trading volumes<\/span><\/a><span style=\"font-weight: 400;\">, and ultimately trims costs for everyday investors.<\/span><\/p>\n<h2><b>Why Market Makers Matter in Financial Markets<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Market makers can be financial institutions or other eligible market participants that provide liquidity by continuously quoting buy and sell prices. For ETFs, SEBI requires <\/span><a href=\"https:\/\/www.paytmmoney.com\/blog\/amc-in-mutual-funds-meaning-role-top-amcs-india\/\"><span style=\"font-weight: 400;\"><span style=\"color: #00b0ff; font-weight: 600;\">AMCs <\/span><\/span><\/a><span style=\"font-weight: 400;\">to appoint at least two market makers who are members of stock exchanges to provide continuous liquidity on the exchange platform.<\/span><\/p>\n<h2><b>How Market Makers Function<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Each market maker quotes buy and sell prices for a fixed number of shares. When a buyer&#8217;s order arrives, the market maker sells shares straight from its own inventory to complete the trade.<\/span><\/p>\n<p><b>A few rules keep them in line:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They must provide two-way quotes, meaning both buy and sell prices, during the required market-making timeframe.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They must guarantee execution at the quoted price and quantity for quotes they provide.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The minimum timeframe for market making is 75% of the trading hours of a trading day.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They are also required to be present among the best buy and sell quotes, such as the top five buy\/sell orders or quotes, as specified in the framework.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AMCs are required to collect information from stock exchanges on the market maker&#8217;s trading volume, execution prices and bid-ask spreads.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Even when markets turn choppy or volatile, market makers must stay disciplined so that transactions keep flowing smoothly.<\/span><\/p>\n<h2><b>Common Market Maker Strategies<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Market makers may act like guardians of liquidity, but they are in it for profit. Here is how they earn:<\/span><br \/>\n<!-- START RESPONSIVE TABLE CONTAINER --><\/p>\n<div class=\"wp-block-table\" style=\"display: block; width: 100%; overflow-x: auto; -webkit-overflow-scrolling: touch; border: 1px solid #000000; margin-bottom: 5px;\">\n<table style=\"width: 100%; border-collapse: collapse; min-width: 600px; font-family: Arial, sans-serif; font-size: 14px; color: #000000; background-color: #ffffff;\">\n<thead>\n<tr style=\"border-bottom: 2px solid #000000;\">\n<th style=\"padding: 12px; border: 1px solid #000000; text-align: left; font-weight: bold; background-color: #ffffff; width: 35%;\">Strategy<\/th>\n<th style=\"padding: 12px; border: 1px solid #000000; text-align: left; font-weight: bold; background-color: #ffffff; width: 65%;\">How it works<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #000000; font-weight: bold;\">Bid-ask spread<\/td>\n<td style=\"padding: 10px; border: 1px solid #000000;\">They buy at the lower bid price and sell at the higher ask price. The gap, multiplied across big trades, adds up to solid profits.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #000000; font-weight: bold;\">Inventory management<\/td>\n<td style=\"padding: 10px; border: 1px solid #000000;\">Market makers manage their holdings of ETF units and underlying securities so they can continue providing buy and sell quotes while managing their exposure.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #000000; font-weight: bold;\">Liquidity management<\/td>\n<td style=\"padding: 10px; border: 1px solid #000000;\">Market makers manage their quotes, trading activity and inventory to support liquidity while responding to market conditions.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><!-- MOBILE HINT --><\/p>\n<div class=\"wp-block-hint\" style=\"text-align: center; margin-top: 10px; margin-bottom: 20px; font-size: 13px; color: #666666; font-family: Arial, sans-serif;\">\u2190 Swipe horizontally to view full table \u2192<\/div>\n<style>\n@media screen and (min-width: 768px) {<br \/>    .wp-block-hint {<br \/>        display: none !important;<br \/>    }<br \/>}<br \/><\/style>\n<h2><b>Market Maker Risks and Market Activity<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Market makers have specific obligations under the regulatory framework, but unusual trading activity can still occur in financial markets. Importantly, unusual price or volume movements alone do not establish market manipulation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Investors may come across practices such as spoofing, where orders are placed without an intention to execute, or other forms of prohibited market activity. These practices should not automatically be attributed to market makers. Investors should consider the wider trading context and available market information before drawing conclusions.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pump and dump schemes: <\/b><span style=\"font-weight: 400;\">inflating a stock&#8217;s price with false hype, then selling at the top and triggering a crash.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Spoofing:<\/b><span style=\"font-weight: 400;\"> placing orders without an intention to execute them, potentially creating a misleading impression of demand or supply.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Unusual price movements or sudden changes in trading volume can have several explanations, including changes in demand and supply, market conditions or new information. Such activity does not, by itself, confirm market manipulation. Investors should avoid drawing conclusions from price or volume movements alone.<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Market makers are the quiet engine behind smooth ETF trading. They supply liquidity, anchor prices to the NAV, and make life easier for investors on both sides of a trade. Understanding how they work, and knowing how liquidity and ETF pricing mechanisms operate, can help you better understand ETF trading.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 10pt;\"><b><i>Disclaimer:<\/i><\/b><i><span style=\"font-weight: 400;\"> Investments in the securities market are subject to market risks. Read all the related documents carefully before investing. This content is purely for informational purposes only and should not be considered as investment advice or a recommendation. Securities quoted are for illustration purposes only and not recommendatory. Investors are requested to do their own due diligence before investing.<\/span><\/i><\/span><\/p>\n<p><span style=\"font-size: 10pt;\"><i><span style=\"font-weight: 400;\">Paytm Money Ltd. SEBI Reg. No. Broking \u2013 INZ000240532; Depository Participant \u2013 IN \u2013 DP \u2013 416 \u2013 2019, Depository Participant Number: CDSL \u2013 12088800. Trading and clearing member of NSE (90165, M52073), BSE (6707), MCX (57525), NCDEX (1315, M51110), and MSEI (85300). SEBI Reg. No. Research Analyst \u2013 INH000020086. Regd. Office: 136, 1st Floor, Devika Tower, Nehru Place, Delhi \u2013 110019. For complete Terms &amp; Conditions and Disclaimers visit:<\/span><\/i><a href=\"https:\/\/www.paytmmoney.com\/stocks\/policies\/terms\"> <i><span style=\"font-weight: 400;\">https:\/\/www.paytmmoney.com\/stocks\/policies\/terms<\/span><\/i><\/a><\/span><\/p>\n<h2><b>FAQs<\/b><\/h2>\n<div style=\"max-width: 100%; margin: 20px 0; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">\n<style>\n        \/* Hides default browser arrow\/triangle for a clean professional look *\/<br \/>        summary::-webkit-details-marker { display: none; }<br \/>        summary { list-style: none; outline: none; }<br \/>    <\/style>\n<p><!-- Question 1 --><\/p>\n<details style=\"border-bottom: 1px solid #e2e8f0; padding: 15px 0; cursor: pointer;\">\n<summary style=\"display: flex; justify-content: space-between; align-items: center; width: 100%;\"><span style=\"font-weight: 600; color: #1a202c; font-size: 18px; text-align: left;\">1. What Is a Market Maker in an ETF?<\/span><br \/>\n<span style=\"font-size: 24px; color: #007bff; margin-left: 10px;\">+<\/span><\/summary>\n<div style=\"padding-top: 10px; color: #4a5568; line-height: 1.6; text-align: left;\">A market maker is a financial institution or eligible market participant that continuously provides buy and sell quotes for an ETF, helping maintain liquidity and making it easier for investors to trade units.<\/div>\n<\/details>\n<p><!-- Question 2 --><\/p>\n<details style=\"border-bottom: 1px solid #e2e8f0; padding: 15px 0; cursor: pointer;\">\n<summary style=\"display: flex; justify-content: space-between; align-items: center; width: 100%;\"><span style=\"font-weight: 600; color: #1a202c; font-size: 18px; text-align: left;\">2. How Do Market Makers Provide Liquidity?<\/span><br \/>\n<span style=\"font-size: 24px; color: #007bff; margin-left: 10px;\">+<\/span><\/summary>\n<div style=\"padding-top: 10px; color: #4a5568; line-height: 1.6; text-align: left;\">Market makers provide liquidity by standing ready to buy or sell ETF units during specified trading hours. Their continuous quotes help investors find counterparties, potentially making ETF transactions smoother, especially when trading activity is limited.<\/div>\n<\/details>\n<p><!-- Question 3 --><\/p>\n<details style=\"border-bottom: 1px solid #e2e8f0; padding: 15px 0; cursor: pointer;\">\n<summary style=\"display: flex; justify-content: space-between; align-items: center; width: 100%;\"><span style=\"font-weight: 600; color: #1a202c; font-size: 18px; text-align: left;\">3. How Do Market Makers Help Keep ETF Prices Close to NAV?<\/span><br \/>\n<span style=\"font-size: 24px; color: #007bff; margin-left: 10px;\">+<\/span><\/summary>\n<div style=\"padding-top: 10px; color: #4a5568; line-height: 1.6; text-align: left;\">Market makers can use trading and the ETF creation and redemption mechanism to help align an ETF\u2019s market price with its NAV. This can reduce persistent premiums or discounts between price and underlying value.<\/div>\n<\/details>\n<p><!-- Question 4 --><\/p>\n<details style=\"border-bottom: 1px solid #e2e8f0; padding: 15px 0; cursor: pointer;\">\n<summary style=\"display: flex; justify-content: space-between; align-items: center; width: 100%;\"><span style=\"font-weight: 600; color: #1a202c; font-size: 18px; text-align: left;\">4. How Many Market Makers Are Required for an ETF?<\/span><br \/>\n<span style=\"font-size: 24px; color: #007bff; margin-left: 10px;\">+<\/span><\/summary>\n<div style=\"padding-top: 10px; color: #4a5568; line-height: 1.6; text-align: left;\">SEBI requires an ETF\u2019s asset management company to appoint at least two market makers who are members of stock exchanges. Their role is to provide continuous liquidity for ETF units on the exchange platform.<\/div>\n<\/details>\n<p><!-- Question 5 --><\/p>\n<details style=\"border-bottom: 1px solid #e2e8f0; padding: 15px 0; cursor: pointer;\">\n<summary style=\"display: flex; justify-content: space-between; align-items: center; width: 100%;\"><span style=\"font-weight: 600; color: #1a202c; font-size: 18px; text-align: left;\">5. How Do Market Makers Make Money?<\/span><br \/>\n<span style=\"font-size: 24px; color: #007bff; margin-left: 10px;\">+<\/span><\/summary>\n<div style=\"padding-top: 10px; color: #4a5568; line-height: 1.6; text-align: left;\">Market makers generally earn from the bid-ask spread, while managing their inventory and market exposure. By continuously quoting buy and sell prices, they facilitate trades while seeking to earn returns from trading activity.<\/div>\n<\/details>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you have ever dipped a toe into Exchange Traded Funds (ETFs), you have probably bumped into the term &#8220;market maker&#8221; and wondered what all the fuss is about. Who are these players, and why does the ETF world lean on them so heavily? Let us break it down in plain terms. Market makers (MMs)<a href=\"https:\/\/www.paytmmoney.com\/blog\/market-makers-in-etfs\/\">Continue reading <span class=\"sr-only\">&#8220;Who Are Market Makers? Meaning, Role and Importance in ETFs&#8221;<\/span><\/a><\/p>\n","protected":false},"author":51,"featured_media":7115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[858],"tags":[1581,2488,3103,2653,3102,2188,3104,3105],"class_list":["post-7114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etf-blogs","tag-bid-ask-spread","tag-etf-liquidity","tag-exchange-traded-funds-etfs","tag-market-makers","tag-market-makers-in-etfs","tag-net-asset-value-nav","tag-price-discovery","tag-sebi-passive-funds-circular"],"_links":{"self":[{"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/posts\/7114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/comments?post=7114"}],"version-history":[{"count":0,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/posts\/7114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/media\/7115"}],"wp:attachment":[{"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/media?parent=7114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/categories?post=7114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paytmmoney.com\/blog\/wp-json\/wp\/v2\/tags?post=7114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}