Live Now – Edelweiss Focused Equity Fund3 min read
The investing landscape has taken an entirely different turn after the global pandemic hit. Now that we stand in the aftermath of the pandemic we should now look at the market trends and invest accordingly.
In the year 2003, India’s market capitalisation to GDP ratio was 23.28% and the country had no unicorns. In the ensuing 20 years, India’s investment landscape completely changed. Today, the market capitalisation to GDP ratio is 112%, and, at last count, India had 102 unicorns.
During this period, the investment landscape, disposable income in the hands of individuals, and investor preferences also changed. Through this shape-shifting environment, investors saw their wealth either grow or deplete depending upon the investment decisions they made and of course, whether they were able to stick to the right decisions. This is because while change can cause disruption, it also brings great opportunities.
Keeping this in mind, Edelweiss Mutual Fund has launched the Focused Equity Fund, an open-ended scheme investing in maximum of 30 stocks across market capitalization.
This fund will enable you to invest in top brands, market share leaders and innovators.
Why invest in market leaders, innovators and brands?
Competitive Advantage
Market leaders and innovators have a competitive advantage or the first mover advantage which translates into revenue growth and overall growth.
Therefore, Edelweiss Focused Equity Fund will ensure the growth of your investment by betting on market leaders of sectors.
High Product Standard
Market leaders and brands will ensure that the product standard is maintained at all times. Therefore, customers flock to a particular brand for an excellent product as against the competitors.
If you invest in such market leaders of a segment it will always benefit your portfolio. Edelweiss Focused Equity Fund is doing this research for you and investing in the right brands, market leaders and innovators.
Bargaining Power
A market leader or an established brand always has higher bargaining power leading to a refined and steady revenue stream throughout the year.
For instance, Jio or HDFC Bank as brands have higher value and brand recall in the telecom and banking sectors respectively. Customers are ready to pay a premium for their services because the brands have bargaining power.
Steady Earnings Growth
If we look at market leaders like TCS, Infosys in the IT sector or Titan in the jewellery segment the earnings of these brands have been steady even when the world was hit with pandemic. This shows that a market leader will always maintain his position and earnings growth no matter what!
NFO Details
Edelweiss Focused Equity Fund opens on xxx. You can apply for the same and invest for a sum of more than Rs. xxx.
| Event | Date |
| Edelweiss Focused Equity Fund NFO Opens | July 12 |
| Edelweiss Focused Equity Fund NFO Closes | July 25 |
| Edelweiss Focused Equity Fund Allotment Date | July 29 |
Steps for applying for the NFO
- Log in to your distributors app/website
- Complete your KYC
- Select White Oak Capital FlexiCap NFO
- Enter Amount you wish to invest
- Pay via UPI/net banking
Disclaimer – Mutual Fund investments are subject to market risks, read all scheme related documents carefully. Paytm Money Ltd SEBI Reg. No. INA100009859, Regd. Office: 136, 1st Floor, Devika Tower, Nehru Place, Delhi – 110019. The MF/NFO offering is non Exchange traded products and Paytm Money Ltd (PML) is acting as an agent for distributing the same. Please note all disputes with respect to the distribution activity, would not have access to Exchange investor redressal forum or Arbitration mechanism. This information is purely based on publicly available data and in no way to be considered as advice or recommendation.
