Paytm Money Turns Two!6 min read

September 8, 2020 6 min read
Paytm Money

Paytm Money Turns Two!6 min read

Reading Time: 6 minutes

An In-depth Analysis Of Investment Trends on Paytm Money

Yes, it’s been 2 years, & it’s a delight to onboard new users on the platform every day who believe in us with their investing journey.

Paytm Money 2

Cheers to all our lovely investors for making this happen! We started off in 2018 with a goal to make mutual fund investing accessible to millions of Indians in a simple, transparent, and convenient manner, & within the first year of launch itself, we became the largest investment platform in the country.

In our second year journey, be it product-wise or user-wise, we have marched with great fervor and strength to democratize wealth management for everyone.

On our 2nd anniversary, we share a glimpse of all things that matter to us and how we became India’s most preferred investment partner.

Becoming India’s Largest Investment Platform

Largest Platform

We started this eventful journey with a small team of 5 members. Eventually, we became a stronger family of 300+ team members and are continuously strengthening our talent pool to stay ahead in our mission to build an Atmanirbhar Bharat.

At the same time, we also grew our user base to over 7 million investors, which has made us India’s largest investment platform. And we continue to see growing preferences among the citizens towards financial services offered online in a seamless manner.

Launched An All In One App For All Your Needs

All In One App

We’re listening to your needs and making ourselves agile to help you become financially empowered with each passing day.

Recently, we launched an all-in-one investment app for our entire product offerings. Now, on a single platform, you would be able to invest in zero-commission mutual funds, build a retirement corpus via the National Pension System, and invest/trade in stocks.
Going forward, we aim to fulfill our vision for serving all your other investing needs also in 1 place.

Here are the major trends we noticed since the time we began serving you in 2018.

How India Invests

Over 70% Of Our Users Are First-time Investors

First Time Investors

As an investor-first platform, we want to encourage first-time investors to start investing and reap the benefits of long term wealth creation.
We are humbled to see that for over 70% of first-time investors, we were their preferred investment partners. As compared to last year, this is an overall improvement. We attribute this change to our focus on long term approach, innovative product offering, blazing-fast product experience, and superior customer service. Thank you for giving us a chance to help you in achieving your dreams.

Reaching New Milestones Every Day


For us, each day is an opportunity and we ensure to make the most of it! We are growing at a lightning-fast pace of Rs 20 crore worth of investments each day. Also, our daily SIP registrations shot up to over 10,500+ on a single day last month, when we ended up doing 1.5 lac new SIP registrations in the month of Aug’20.

It was overwhelming to see people practicing disciplined investing with 70% of our users investing via SIP mode & also diversifying their portfolios by investing in different funds, with average SIPs of 2.8 per user. Besides this, the maximum users registered in a single day touched 28,000+ during the start of this financial year

Being A Preferred Brand Throughout The Country

Top 5 States

Paytm Money symbolizes unity in diversity- different states, one brand. Our userbase spans across the length and breadth of the country. We feel glad to have appealed to investors of different languages and different backgrounds hailing from North to South and East to West. Here are the prominent states where the majority of our investors belong to:

  • Maharashtra
  • Delhi
  • Karnataka
  • Uttar Pradesh
  • Gujarat

Over 62% Of Our Investors Belong To B-30 Cities


Standing true to our promise, we have continued to be the favorite of our B-30 residents. We took both India and Bharat along in our attempt to revolutionize investments in India. Over 62% of our investors reside in small towns and cities. Here are the top B-30 cities from where we drew maximum investor participation:

  • Thane
  • Bardhaman
  • Guntur
  • Varanasi
  • Krishna

It feels amazing to see that Bharat is getting smarter and so are we!

Making Over 92% Of Users Investment-ready In Minutes

Investment ready

The joy of investing lies in taking the right decision at the right time. We are helping users to begin their investments sooner and reach their goals faster. With a 100% paperless account opening process, over 92% of our users could finish their KYC and become investment-ready in less than 30 minutes.

Besides, it took less than 2 minutes for a first-time user and less than 1 minute for an existing user to become investment-ready on our platform.

Enabling Investors To Take Small Steps To Big Wealth Creation

Small SIPs

Anyone and everyone can start investing on Paytm Money with as low as Rs 100. This philosophy has been at the core of our hearts to democratize wealth management for all. Bharat also loved this idea and around 35% of investors started their SIP with Rs 100 on our platform.

More SIP Registrations Than Anywhere Else

More SIPs

We look forward to promoting systematic investing in direct mutual funds that offer up to 1% higher returns over regular funds. Our message has been welcomed and we contribute to around 40% of new SIPs registered in direct MF and around 15% of all SIPs registered in the mutual fund industry.

Our simple, convenient, and accessible platform has given birth to the investor community who start with small investments and gradually step-up their investments for higher wealth accumulation.

Investors Loved NPS On Paytm Money


Our tax-saving offerings have been a great hit among the investors! People bestowed great conviction in our recent addition NPS, India’s best retirement plan, and took a step closer to start planning for the retirement of their dreams.

Over 30% of our investors engaged in smart tax-planning and investing in ELSS & NPS on our platform. We expect the trend to grow and demand for smarter options to follow in the future.

Simplifying Stocks For The Country

After being acknowledged for our first attempt at simplifying Mutual Fund investing, it’s heartening to see that our stockbroking platform has also been embraced with similar warmth. Soon after the launch of Stock Broking on the platform, we witnessed as many as 2.2 lakh+ users applying for registration.

Our low pricing (cash delivery trades are free with intraday trades as low as Rs.10), simplified UI & UX, and digital KYC with paperless account opening appeals to both first-time users who want to dabble in shares and intraday cash traders who are looking for a stable and easy product. We shall soon add F&O, derivatives trading, & a host of other product features in Stock Broking.

The mission has just begun from being India’s most preferred wealth management platform to the most comprehensive one. To grow further, we need you to stay with us on our journey to disrupt the way India invests.

Thank you

Team @ Paytm Money