Incorporated on 21 Nov.'83, Royal Cushion Vinyl Products was promoted by the Shah and Motasha families. The company's factory at Baska (Halol), Gujarat, manufactures and markets cushion vinyl floorings with emphasis on multi-colour combinations, contemporary designs and additional properties like sound insulation, and varying thicknesses for temperature differentiation. The company's expansion of production capacity from 44 lac sq mtr to 88 lac sq mtr pa (cost: 8 cr) commenced operations from Sep'95. Its diversification into the manufacture of PVC calender products (cost: Rs 54 cr) has started operations. It comprises 2 calender lines, both with different configurations, to produce versatile quality PVC calender products with a capacity of 10,000 tpa for each line.